FlavorTech

In the fast-paced world of supplements, design isn’t just about looking good — it’s about building trust, grabbing attention, and standing out on a crowded shelf. When Flavortech came to us, they were growing fast and needed packaging that could keep up. With dozens of SKUs and new products on the way, they were ready to invest in a bold visual identity that matched the quality and personality of their brand.

Flavortech approached us with an ambitious goal: to completely overhaul the packaging for their entire product line — over 40 unique labels — in under 30 days. While creating a fresh, shelf-ready look was the initial priority, the project quickly expanded to meet a range of deeper brand goals. These included building consistency across SKUs, improving clarity for consumers, ensuring compliance with supplement labeling standards, and creating a scalable system for future flavor drops.

With new retail opportunities on the horizon, Flavortech needed packaging that could stand out in a crowded wellness market and feel premium both in-store and online. The result was a bold, unified label system that not only turned heads but also positioned the brand for serious growth.

Brand Cohesion Across SKUs
They may have wanted all their products to finally look like a family — unified colors, typography, icons, etc.

1. Compliance and Label Accuracy
   Labels needed updates to meet FDA or supplement industry standards, which change frequently.

2. Improved Consumer Clarity
   Making sure the benefits and ingredients were easy to read and understand at a glance.

3. Appealing to a New Target Audience
   The brand could’ve been shifting toward a younger, more wellness-conscious demographic.

4. Retail Expansion
   Getting ready to pitch to bigger retailers like Whole Foods, Sprouts, or boutique supplement shops.

5. Standing Out in a Crowded Market
   Flavortech might’ve been competing on shelves next to legacy brands — they needed packaging that visually pops and tells a story.

6. Launching New Product Lines or Flavors
   The need to build a flexible, modular label system that allows for fast flavor drops or seasonal releases.

7. Reducing Printing Costs
   Streamlining label sizes or simplifying color choices could reduce overhead on packaging runs.

8. Better Online Presentation
   Beyond retail, labels might’ve been designed with eCommerce thumbnail clarity in mind.

9. Establishing a More Premium Feel
   Upgrading the overall aesthetic to reflect product quality and price point.

Can Do company always works with companies that are aligned in usefulness and goodness.

Supplementing is a big part of my dietary planning and I love having the confidence that FlavorTech is sourcing the healthiest ingredients available for their gummies.

We had the opportunity to tour their facility in Kansas City, experience their process and see how a custom formulated gummy goes from a measuring cup to retail ready.